Carolina Paula
Designer | Illustrator | Textile Artist



Pratt Institute
Brooklyn NY: September 1999–May 2003
Bachelor of Fine Arts, Communications Design/Illustration. Excellence in Illustration Merit Award recipient


Creative Manager
Integral Ad Science: New York, NY
January 2017–Present
Deliver user friendly, transactional and analytical tools for our clients and client services teams within an Agile environment. Transform conceptual wireframes into rich, interactive experiences. Create UI mockups & visualizations to reinforce usability and our brand simultaneously; bring simplicity to the presentation of complex data. Develop specifications and annotate interactions for delivery into engineering team. Manage fellow designers in creating & maintaining visual design style guide and UI pattern library. Work with developers to ensure the implementation of the design aligns with the specifications.

Freelance Designer
January 2007–Ongoing
Work with a broad range of clients to solve complex problems. My multidisciplinary approach incorporates UX/UI Design, Creative Direction, and Brand Positioning. Projects include web and native application design, brand development, social media campaigns, and the production of educational and promotional materials. My work philosophy seeks to deliver effective strategies that offer singular, impactful user experiences and raise audience engagement.

Interaction Designer
KnowMe Systems, Inc.: New York, NY
As an Interaction Designer at KnowMe—a video creation iOS app—my position involved rapid prototyping and wireframing, creating userflows, research, designing the user interface and web assets. I conducted user testing, and adjusted the product accordingly to meet user and stakeholder needs. My day-to-day involved collaborating with our engineers to design the company’s mobile application as well as the website. I was responsible for the update and implementation of KnowMe branding and visual assets.

Creative Manager
Lambda Legal: New York, NY
May 2008–November 2013
Developed and maintained organization’s branding identity. Created and executed design projects for Lambda Legal that supported the educational, marketing and development needs of the organization, including: Annual reports, fundraising materials, direct mailings, web ads, publications, postcards, posters, decals, t-shirts and other promotional material. Communicated directly with vendors, outside photographers, designers and writers. Managed freelance designers and interns.

Graphic Designer, Humanitarian Aid Coordinator and Volunteer Coordinator
MADRE: New York, NY
January 2005–January 2006
Produced fliers, reports, and posters for public distribution. Acted as liaison to printing house during production of public material. Implemented MADRE’s “Helping Hands” campaign and “Harvesting Hope” program, providing school supplies to children, as well as organic fruit and vegetable seeds to Indigenous female farmers in Latin America. Recruited and trained volunteers.



  • Print / web design
  • Illustration
  • Rapid / high-fidelity prototyping
  • Wireframing
  • iOS app interface design
  • Usability testing
  • Competitive analysis
  • Product research


  • Adobe CS
  • Sketch
  • Marvel
  • Pixate
  • Principle
  • Framer
  • Microsoft Office
  • Pencil & Paper


  • User Experience Design General Assembly, NY: February–May 2015
  • After Effects School of Visual Arts New York, NY: January–April 2015
  • Dreamweaver School of Visual Arts New York, NY: June–August 2010
  • 12-Day Mountaineering Leadership & Guide Training Course International Wilderness Leadership School Haines,  AK: June 2009
  • Basic Drawing for Animation Pratt Institute Center for Continuing and Professional Studies, New York, NY: January–April 2012
  • Organic Beekeeping HoneybeeLives, New Paltz, NY: January 2013