I like turning messy, ambiguous problems into products and experiences that feel clear and useful.
I care about getting to the right problem, bringing people together around a direction, and doing the work to make it real. I've spent my career across startups, acquisitions, and large organizations, often working in places where things are changing quickly and the answer isn't obvious. I'm comfortable making hard prioritization calls, challenging assumptions, and helping teams find a path forward.
I hold a high bar for the work and for myself, but I don't believe great work requires ego. I want the people I work with to feel trusted, challenged, supported, and proud of what we build together.
Areas of expertise
Outside of work you can find me trail running, keeping bees, letting the weird out, and trying to keep up with my kids.
Lead a team of designers responsible for the core experience and growth of PDF Spaces, Adobe's AI-native document workspace. Led key parts of product strategy and design as part of the cross-functional leadership team, taking the product from concept through General Availability in under a year and growing it to 7.6M monthly active users. Established growth and experimentation as a core design capability, building a more evidence-driven approach to product decisions.
Led product design across post-purchase experiences supporting millions of customers, directing strategy across Account Management, Authentication, Fraud, and internal platforms, and building strong cross-functional partnerships to improve customer and operational experiences.
Led product strategy for Freehand during a period of significant product evolution toward its acquisition by Miro, introducing early GenAI capabilities and co-leading growth initiatives focused on acquisition, engagement, and reducing time-to-value. Partnered across Product, Engineering, Marketing, and Sales to strengthen enterprise adoption.
Scaled the design org 3× while helping grow the business from $15M to $60M ARR. Led product strategy across creator, student, and business experiences, and built the design operations, career frameworks, and leadership practices that enabled that scale — through the company's acquisition by Hotmart.
Built the Design System team and led product design for enterprise analytics platforms, helping bring greater consistency to a platform that had grown across independently developed product verticals.
Founding designer responsible for product strategy and UX from concept through launch.
Developed and maintained the organization's brand identity and led design projects supporting its educational, marketing, and development needs.
Helped take PDF Spaces from an early concept to General Availability in under a year, leading a team of 8+ designers across the core experience and growth. The work required defining a new AI-native interaction model inside Acrobat, navigating rapidly changing product assumptions, and then shifting from 0→1 product development toward adoption and everyday value as the product grew to 7.6M monthly active users.
Case study coming soonLed the transformation of Freehand from a design-focused tool into a visual collaboration and productivity platform for teams, including an early GenAI feature. The work won 7 G2 awards in 2023, reached 100k+ users, and attributed over $2M in ARR before the company's acquisition by Miro.
Read the full case study →Scaled the design organization 3× as Teachable grew from $15M to $60M ARR, building the systems, operations, and career frameworks needed to support that growth. This included creating the company's first design system alongside a frontend migration and rebrand, through the company's acquisition by Hotmart.
Read the full case study →Product teams had grown independently, repeatedly solving the same design problems in different ways. Managed the Design System team and a cross-functional Community of Practice to create greater consistency across the platform, while continuing to lead work on transactional and analytical tools for enterprise customers.
Read the full case study →Inherited an MVP with no research behind it and confused, overwhelmed users. Brought product development in-house and rebuilt the creation flow three times based on data, not assumption.
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